CCB Staff Successfully Completes Training

As a locally owned and operated independent community bank since 1902, CCB remains dedicated to personalized service and community-focused banking. With seven branches across Little Valley, Randolph, Salamanca, Springville, South Dayton, Dunkirk, and Lakewood, NY, CCB takes pride in being a financial partner and community banking resource that understands the needs of the individuals, families, and businesses it serves. The bank’s motto, “Where Community Counts,” reflects its ongoing commitment to building trust and making a meaningful impact in the communities it calls home.

Integrity Selling was selected as a key training initiative to strengthen CCB’s customer and community-first approach. Through the program, local branch management gained valuable skills to engage in more meaningful conversations, ask insightful questions, and better understand each client’s unique financial goals. By adopting these principles, CCB continues to uphold its mission of providing tailored and trusted financial services and solutions to all of its customers.

“At CCB, our commitment to the community starts with our people. We believe that by investing in our employees’ growth and development, we strengthen not only our team but also the service we provide to our customers,” said Donna Prince, Vice President of Retail Banking at CCB. “We are dedicated to creating opportunities for our employees to learn, grow, and advance in their careers, because we know that a well-trained and empowered team is essential to delivering the personalized, community-first banking experience that sets CCB apart. The Integrity Selling program reinforces our core values, ensuring that every client interaction is handled with the highest level of care and professionalism.”

By providing ongoing training and development opportunities, CCB continues to build a strong, knowledgeable team that is deeply committed to serving the community. The completion of the training reflects CCB’s dedication to continuous improvement and reinforces its reputation as a trusted, relationship-driven independent local community bank. With the completion of the training, CCB is eager to implement these principles across all client interactions, ensuring that integrity and service excellence remain at the forefront of the banking experience.